The concept of community in today’s world of the internet is essential on every brand’s list. Organizations from all types of industries are now keying into community building for different reasons, with the customer engagement and an easy means of communication between brands and customers.
Seeing the continued growth and interactions in online communities since the early times of the internet the northward movement of this behavior has shown that 76% of the 5.4 billion global internet users belong to an online community and from the beginning of the Covid-19 pandemic, there was an 81% uptick in online community engagement with 82% of community site visitors of brands saying they are ready to partake and engage brand’s online communities.
This is no different in Web3, as since its inception, it has always been community driven, where communities like Bitcoin Talks Forums, r/Bitcoin and r/CryptoCurrency were built to teach and learn about Web3 and cryptocurrency concepts in the birth stage of their formation.
Projects that followed after the success of Bitcoin like LiteCoin, Name Coin, Ripple (XRP) , etc all had communities built around them just like Bitcoin for users to engage and communicate within themselves and the core teams behind the project development.
Benefits of Building a Community on Your Web3 Brand
- Building a strong community around your Web3 project can have a profound impact on your brand.
- It acts as a powerful free marketing tool, where spreading awareness is easy amongst loyal members. The sense of ownership and investment in a project, makes participants become brand ambassadors, actively promoting and supporting it.
- It’s a great way of getting valuable user feedback and Insights on the project’s growth.
- It’s also a space for shared Learning and Education
Communities built around projects gives a sense of belonging and connection
How to Start Your Community Building Journey
A well-thought-out strategy and a genuine commitment to building an engaging and collaborative Web3 community are the requirements.
Here are some steps to get you started:
- Define your community's purpose and values: Clearly describe what your community represents, and what it aims to achieve in its goal of service.
- Choose the Right Platform: Pick the right and most conducive platform to host your community, online forums, social media groups, Discord servers, or even custom-built platforms. Consider your target audience's habits and the type of interactions you want to encourage.
- Create a welcoming and inclusive environment: Develop the culture around the community that shows respect, that allows members to be open, and support among community members and the brand itself.
- Engage with your community regularly: Participate in discussions, respond to questions, and actively seek feedback from your community.
- Incentivize participation: Offer incentives, make them in a token-based structure or in other rewards forms to encourage active engagement and contribution.
- Acknowledge community leaders: Spot, support and crown influential community members who can help onboard new users and drive engagement.
Conclusion
By building a strong, engaged community around your project, you can drive innovation, customer/user loyalty, and ultimately achieve your goals. As you venture into your Web3 community building journey, it is important to remember the power of community and the transformative impact it can have on your brand.
